Is your current marketing strategy reaching the right audience? Is your organisation making the most of targeted campaigns to grow your brand awareness? Our segmentation model can help you shape your marketing strategy using new data and consumer profiles.
This webinar and our segmentation report will help you think about the unique needs and circumstances of people in vulnerable financial circumstances, including which channels each segment use and how their behaviour influences their customer journey.
We also hear from Michelle Lane, Marketing and Communications Manager at Fair for You who shares practical examples of Fair for You’s multi-channel approach to targeted marketing.
You can download the slide deck used in this webinar below: