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Topic: Segmentation

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Segmentation
NewsFair4All InsightsSegmentation

Over 10m people in the UK are saving less than they used to, or have stopped completely

New research from Fair4All Finance and Trajectory explores the lived reality of people in financially vulnerable circumstances in the UK revealing over 10m people have cut the amount they save,...

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Using customer segmentation to boost financial inclusion
NewsSegmentation

Using customer segmentation to boost financial inclusion

How organisations can use the Fair4All Finance segmentation model to drive change and better serve more people in financially vulnerable circumstances Our customer segmentation model was first released in 2022...

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Nearly half of UK adults now living in financially vulnerable circumstances
NewsFair4All InsightsSegmentation

Nearly half of UK adults now living in financially vulnerable circumstances

Our latest customer segmentation research with Trajectory and CACI reveals almost three million people have fallen into financial difficulties over the last year, with 44% of UK adults now living...

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financial wellbeing and independence of women
BlogNewsSegmentation

Celebrating International Women’s Day – Marlene Shiels, CEO at Capital Credit Union

Last week was International Women’s Day, and to celebrate we’ve been speaking to some of the many inspirational women leaders across the community finance sector. In the sixth and final...

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Celebrating International Women’s Day
BlogNewsSegmentation

Celebrating International Women’s Day – Theo Hadjimichael, Chief Executive at Responsible Finance

Last week was International Women’s Day, and to celebrate we’ve been speaking to some of the many inspirational women leaders across the community finance sector. In the fifth instalment of...

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Sheenagh Young, CEO of South Manchester Credit Union
BlogNewsSegmentation

Celebrating International Women’s Day – Sheenagh Young, CEO of South Manchester Credit Union

Last week was International Women’s Day, and to celebrate we’ve been speaking to some of the many inspirational women leaders across the community finance sector. In the fourth instalment of...

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Celebrating International Women’s Day
BlogNewsSegmentation

Celebrating International Women’s Day – Emma Goodwin, Deputy CEO of Fair For You

To celebrate International Women’s Day, we’ve been speaking to some of the many inspirational women leaders across the community finance sector. In the third instalment of our series we hear...

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Karen Bennett, CEO of Enterprise Credit Union
BlogNewsSegmentation

Celebrating International Women’s Day – Karen Bennett, CEO of Enterprise Credit Union

To celebrate International Women’s Day, we’ve been speaking to some of the many inspirational women leaders across the community finance sector. In the second instalment of our series we hear...

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‘No means never’
NewsCost of livingSegmentation

‘No means never’ – Women more likely to take credit rejection as final and struggle on without financial support

Latest data from our segmentation research shows women who have been rejected for a credit or loan application are significantly more likely than men to assume that “no means never”...

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Financial vulnerability at Christmas
BlogConsumer insightsSegmentation

Blog: Financial vulnerability at Christmas ‘a time when want is keenly felt’

As Christmas approaches, our Director of Marketing, Consumer Insights and Propositions, Lauren Peel and our Social Research Associate, Ellie Suckling take a look at some of the financial challenges people...

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Laura Crow, Senior Programme Manager, Propositions
BlogNewsSegmentation

Segmentation: Difficult Debts

In the third of our blog series on our segmentation model, Laura Crow, Senior Programme Manager, Propositions, looks at the some of the surprising insights from the relatively wealthiest group...

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Segmentation: the (Un)golden years
BlogNewsFair4All InsightsSegmentation

Segmentation: the (Un)golden years

In the second of our blog series on Fair4All Finance’s segments, Lauren Peel takes a deeper look at the needs of the 3 million people in (Un)golden Years In an...

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