Our second webinar looking at our six segments of people within the spectrum of financial vulnerability, this time focusing on the types of credit and loan products and how they are used.

Our pen portraits touched on credit product ownership and usage and this webinar goes into more detail on the products held by each segment, as well as information on purchase decisions.

This webinar will look at each of the six segments, and provide insights that can inform product and customer journey development.

If you’re new to our segmentation model, you can click the link to watch our introductory webinar, and access useful tools and resources.