Matt Adam

Founder and Chief Growth Officer, We Are Digital

Impact Founder of the Year (2024), Matt is the Founder of We Are Group, a community services provider that runs digital and financial inclusion programmes all across the UK for housing associations, local authorities, central government and corporates, through a network of hyper-local third sector organisations and underpinned by a unique new welfare-tech platform.

Founded in 2012, We Are Group has grown to 100 staff and has helped over 100,000 people get online, manage their money, receive debt advice, find work and more. Headquartered in the West Midlands and backed by leading impact investors, as a passionate social enterprise, 100% of their revenue must help people in need or who are excluded.