Jemma Waters

Head of Customer Inclusion, Lloyds Banking Group

Jemma is passionate about using data for good and developing impactful partnerships; all with people and purpose in mind. She is a FutureDotNow Trustee and #WATC top100 Rising Star 2019.

Jemma leads the team responsible for growing financial resilience and digital inclusion at Lloyds Banking Group. With 8 years collaborating with government, industry and charities to build the UKs financial and digital confidence, the team are driven by data and action. The team are responsible for shaping a more digitally and financially inclusive UK, ensuring customers, communities and colleagues have the capability and resilience needed to engage with financial services and beyond.

Jemma’s team shape the UK’s largest benchmark of individuals, charities and businesses’ digital skills; the Digital Index reports; drive UK tech adoption for individuals and business, connected communities, financial education and external partnerships, whilst working across the business in LBG to support customers financial resilience.

Previously, Jemma worked at Accenture Interactive and dunnhumby, using data with human-centred design thinking to support clients including Sky, Tesco and Channel 4.