James Daley

Managing Director, Fairer Finance

James Daley has been a consumer campaigner and financial journalist for over 20 years. Before launching Fairer Finance in 2014, he worked for the consumer group, Which?, where he campaigned for a better deal for customers of banks and insurers in the wake of the financial crisis.

James is frequently interviewed on national television and radio, and has regularly appeared on shows such as Watchdog, Rip-off Britain, Dispatches and Moneybox.

Before working at Which?, James spent 10 years as a business and finance newspaper journalist, latterly as the The Independent’s personal finance editor and cycling columnist.

He is a member of the Chartered Insurance Institute’s professional standards committee, and a member of the Association of British Insurers’ Consumer Advisory Group.

He lives with his wife and two children in Tooting, where he’s also Chair of Governors at Smallwood Primary School.