Iona Bain

BBC Morning Live's money expert and a financial broadcaster, author and speaker

Iona Bain is one of the country’s leading financial broadcasters, having become BBC Morning Live’s resident financial expert in early 2022. Her role allows her to broadcast live studio items and reports on important financial issues to nearly 1.5m people every week, making Morning Live the UK’s highest rated daytime magazine show. She came to prominence as the founder of Young Money Blog, an award-winning website that put millennial money issues on the map in the UK and saw her become a regular commentator on programmes like BBC Question Time, Newsnight and ITV Tonight.

As well as presenting editions of Moneybox and File on 4 for Radio 4, she has previously been a prolific freelance journalist, writing for publications as varied as the Financial Times, Refinery 29, the Spectator and i newspaper. She has written two books, the latest of which is called Own It!, is an ambassador for National Numeracy and this summer will be awarded the Freedom of the City of London in recognition of her contribution to raising financial literacy and awareness.