Our strategy
Our priorities
We’re focused on three key areas to make sure financial services provide what people need to manage their money, build their resilience and lead richer lives:
Influence
Influencing key actors across the system to prioritise, enable and deliver financial inclusion
Transform
Transforming the market to test and deliver the right products to all customers who need them
Scale
Scaling fair and affordable products to meet the needs of millions of customers
How we work
01.
Funding
Investing in organisations already doing a good job of serving people in financially vulnerable circumstances to help them grow and share best practice
02.
Researching
Researching and gathering evidence to show what works well when serving people in vulnerable circumstances
03.
Partnering
Partnering with others to develop, test and fund new products, services and technologies that meet gaps in the market
04.
Bringing people together
Bringing people together to deliver the policy and regulation change needed to create a sustainable financial services market that works for everyone in the country
Who we work with
The way we work with each organisation may differ, but our collective ambition is to increase access to fair and affordable financial products and services for everyone throughout their lives. Here’s some of those we’re proudly working alongside:
Join the mission
If you strive to make the financial services sector fairer for all, we’re interested in conversations about how we can work together to make it happen.
We support and partner with organisations of all sizes from a wide range of sectors. We’re all united by our mission of making finance fairer for everyone.


