Our strategy

Our strategy

Our priorities

We’re focused on three key areas to make sure financial services provide what people need to manage their money, build their resilience and lead richer lives:

Influence

Influencing key actors across the system to prioritise, enable and deliver financial inclusion

Transform

Transforming the market to test and deliver the right products to all customers who need them

Scale

Scaling fair and affordable products to meet the needs of millions of customers

How we work

01.

Funding

Investing in organisations already doing a good job of serving people in financially vulnerable circumstances to help them grow and share best practice

02.

Researching

Researching and gathering evidence to show what works well when serving people in vulnerable circumstances

03.

Partnering

Partnering with others to develop, test and fund new products, services and technologies that meet gaps in the market

04.

Bringing people together

Bringing people together to deliver the policy and regulation change needed to create a sustainable financial services market that works for everyone in the country

Who we work with

The way we work with each organisation may differ, but our collective ambition is to increase access to fair and affordable financial products and services for everyone throughout their lives. Here’s some of those we’re proudly working alongside:

Logo ABCUL
JPMorgan Chase
Logo StepChange Debt Charity
Logo Fair By Design
Esmée Fairbairn Foundation
Logo Responsible Finance

Join the mission

If you strive to make the financial services sector fairer for all, we’re interested in conversations about how we can work together to make it happen.

We support and partner with organisations of all sizes from a wide range of sectors. We’re all united by our mission of making finance fairer for everyone.