Case studies
Stories from our segments
Our customer segmentation research found that there are more than 20.3 million people in financially vulnerable circumstances in the UK, in six broad groups ranging from people in precarious positions to those who are fully financially excluded. Here are the stories of just some of these people.
Jonathan, Credit crisis families
Jo, Squeezed and sliding
Other case studies
Madeline* is a 41 year old single mother of three children. One of her children is disabled, and as her full time carer, she is unable to work. She needed...
Olivia* is a 23 year old single parent with two young children. She is a member of South Manchester Credit Union and in 2022 had taken out a loan to...
No interest loan scheme Safia was due to start a new job after a period of unemployment and needed to place her children into a nursery. While she was eligible...
Erica has an autistic son who had a lot of accidents and previously had to dry some of his clothes with a hairdryer. She used Fair for You to buy a tumble...
Laura had been through a messy divorce from an abusive relationship. Moneyline helped her buy a new washing machine ahead of an important job interview, when her options elsewhere were...
Our work with five pilot partners informed how we best support organisations through our Affordable Credit Scale Up Programme Fair4All Finance set a 10x challenge for the affordable credit sector...